Aviva x BuzzFeed UK
Distracted Driving
BuzzFeed and Aviva partnered to make an impact with UK drivers around the message of socially unacceptable driving habits and how we must eliminate them.
Knowing the difficulty in driving lasting action through PSA content, my strategy combined emotional, informative and humorous tones, leveraging a post, quiz and video formats to capture attention and deliver an impactful message.
Key Stats
Video content achieved 3M views overall - 3X the 1MM goal
Exceeded average dwell time goal for posts by 2X - achieving 4.66 min overall vs 2 min norms
Brand Film Festival 2017: Silver Award
Art Director: Antonia Bonello
