Bank of America x BuzzFeed
Better Money Habits Retreat
In 2018, we partnered with Bank of America to create Camp Better Money Habits, creating a community of young professionals with smart financial habits on salaries of $50,000 or less to talk about their experiences. In 2019, we levelled up our activation with a new, elevated experience aimed to help Millennials across America beat the “comparison trap” and keep up with what matters.
We hosted 50 attendees, 2 reporters, 4 influencers, 15 Bank of America Local Reps, 5 Bank of America clients and 14 agency team members in Miami for an incredible weekend filled with incredible people — learning from each other and our financial literacy curriculum.
Partnering with Bank of America and its agencies through concept to execution, the event was amplified through a burst media strategy to drive buzz and excitement across BuzzFeed, Twitter, Instagram, Facebook & Snap.
Content included a live blog, a full 24hr takeover of the BuzzFeed handle with Creator Devin, and a three episode “Stories from the Better Money Habit Retreat” video series, launched within 24 hours of the event concluding.
Key Stats
93% of attendees stated that they plan to use Better Money Habits tools and content to inform financial choices in the future.
9M Total Views
4.5x higher CTR to BofA above BF benchmark
Photography: Greg Noire / @GregNoire.
Social Video: Alex Schlagel, Patrick Thomas, Devin Lytle
Content from the Better Money Habits Retreat (Link)
Reducing Debt: What happens when your savings are turned upside down by unexpected bills? Find out how Javi and Jillian are "re-learning" their approach to finance.
The Money Talk: This happy couple didn't have a true conversation about their finances until five years in. Find out how they're making up for lost time as they plan for their lives together.
The Path To Homeownership: How do you start the process to buy a home? See how Jesse & Lisa learned the path forward.