Nutrish x BuzzFeed
Be Their Hero
In 2018, Nutrish partnered with BuzzFeed to create engaging content using its new “owner as hero” creative positioning, while retaining its core value as a strong advocate for pet fostering and adoption.
With over 33 pieces of Nutrish cobranded video content created between 2016-17, I leveraged existing insights with new audience trends to create a refreshed content campaign — blending new brand creative with the tried & tested Buzzfeed animal magic.
Video Creative Credits: Tara Parian, Jenna Jolovitz, Mike Hoy, Lyndsay Miller
“Families Who Were Transformed By Adopting A Dog”
“Couples Foster A Dog And A Cat At The Same Time”
“Cat Surprise!”
“Dudes Get Real Mushy About Their Cats”