Olay x BuzzFeed
Slay with olay
In 2018, Olay was looking to recruit new users and be more relevant with millennial women. Through a dedicated pitch team spanning Editorial, Marketing, Commerce, Research & Sales, we secured a ground-breaking joint business partnership, resulting in a slew of creative “firsts”, valuable insights on the target audience. and a couple of industry awards to boot.
Key Stats:
Digiday Awards 2019: “Best Use of Native Advertising” Winner
Festival of Media Global Awards 2019: “Best Branded Content in Digital Channels” Shortlisted
Creative Credits: Jana Pollack, Devin Lytle, Allex Tarr
“I’m Turning 30” with Devin
Behind The BuzzFeed Lens
Inside the Look with Hannah Williams
Behind BuzzFeed’s Lens with Allex Tarr
Quarter-Life Crisis Averted!
Episode #1: Naomi
Episode #2: Olivia
Episode #3: Patrice